Javier Errazti , consort of designer Miguel Mercedes
"I have lost taste"
Live business project of his wife, designer Mercedes de Miguel, like yours. Perhaps it is. Javier Errazti (Barakaldo, 1955) is an engineer and works at a plant inherited from Altos Hornos de Vizcaya. In their division, they transform light heavy plate coils for the manufacture of tin cans. They have two children aged to finish the race.
- I met her in Barakaldo. I had a hair, a Coleton, reaching to the derriere. I noticed the queue. She worked, I studied.
- What started with the company?
- She was already an entrepreneur. Had an academy in a small room of his house and cut clothes for women. Hence, rent ... well, she rented a slice and put larger academy. As was always the subject of clothes, I said that we put something. She said it was complicated and I, no, very easy & hellip And it's complicated ...! There began. It would be 1989. I put a table. We were laying the layers of fabric and the first collection I cut almost complete. Out of work, with the tie and all, and I started to cut. We had no business. Cut, sew buttonholes jacket ...
- Do you know buttonhole?
- Yes, a machine. Mercedes looks much the quality of the garment and a points finish is a good buttonhole. I learned that a closed Bilbao Taylor business and left. I saw the slots machine and asked how much value. He said that new and a half million pesetas, but I left it at 500,000. I thought I was crazy because the machine seemed a museum. I offered 50,000 and the next day as he had to leave the room & hellip He said he was stealing, but I took the workshop and left in a corner. One of these, I went to Barcelona in an exhibition of machinery. I saw an identical machine! It cost a million and a half. Arriving in Barakaldo grabbed a screwdriver, a can of oil and put in order. She began to sew and made us thousands and thousands of loops.
- You speak as if the company her own.
- She is the mother and father me. Before I was an important part. And no, I'm a little off. Now there are 13 workers, most stores. We will open another in Bilbao.
- Are the times for adventure?
- You have to take risks. The crisis has been good because the market has cleared. Sell \u200b\u200bmore now. With the new line will sell more, but by charging a little less. We are not businessmen to earn money but to get satisfaction.
- You've seen the evolution of Mercedes.
- always upward. Mercedes is not running, but has an impressive natural intelligence.
- What change in your designs?
- I'll tell you something. I selected collections. Do you know how he did it? I sat down and began to make cars. 'Harvey, how about this? ". 'Wow, how beautiful. " The retreating. If I said I did not like the commercialized. I have the pleasure lost. I'm very classic.
- I really did just the opposite of what he said?
- Yes
- Do not you feel bad?
- Noooo ... But going to the fairs to sell and some customers wanted to order just me. I do not know why.
A for the Chinese market
- What did you like most of the creations of his wife?
- The parade of the Guggenheim. Many times I left impressed, but this time ...
- are opening their market.
- sell in the UK, in Arab countries. Mercedes now wants to open up to China.
- Is it the same clothes?
- For the Arabs is different. They call for longer skirts and less cleavage. The rest is the same.
- As in China are like & hellip more than 1,300 million people.
- If they like the we put together. You can spend as eels.
- How?
- They released the eel in the paddy fields to a parasite from eating big and fat when they are sold to the Japanese. They do not care what they pay for a kilo there are hundreds. They also make good business: take care of the rice and then sell.
- Is it a difficult market?
- not if you have a good representative who speaks Chinese.
- have a great ability to copy, right?
- This is another danger. I bought the collection to an at-length and I'll shoot. But that happens in all sides. Also here.
- What is done in such a case?
- You can not do anything. If instead of three buttons have two, it is not copied.
- Does it anger?
- Mercedes driven up the walls.
- How are you working with so much progress?
- are now in the spring of 2012. We work with backlog. When you close the sales campaign starts to build.
- The risk then you are the establishment.
- Sometimes you just ask a color dress size 42. That dress is Name: are buying for a client. Before you buy more happiness.
- Is often accompanies buy fabrics?
- No. I just did the technical part. And cut.
- What is it that cut?
- Mercedes made the pattern. When that, it was the pattern of each size carton. I cut it and sometimes made a stopover. Put as twenty layers of fabric and cut with a vertical blade. The fabric could not be very tense because it was collected. Now done with computer and look for the best use of the web.
- what were you doing before?
- at first. Then went home and, after bathing the kids, I used to make invoices. The printer was needles. It was very noisy. The neighbors thought it was Mercedes sewing at night.
- Where do you sew?
- In Portugal, Morocco, Spain ... Sometimes you get every scare ...! The most important thing is the iron. I was disappointed when I learned how is the fashion, for example, which will take the green flax.
- How?
- A year ago in Germany meet a lot of designers, economists and something and say, 'This year there is overproduction of flax. " And so decide. Well, then sends the street.
- How has the season that she passed out?
- Before you could walk, not now. Has its price: when I'm two weeks alone, makes me sad. And when here comes very late, at ten-thirty. And I'm going to the shop and I have no specific things to do.
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